2nd Annual European Sales & Marketing Effectiveness in Chemicals Forum

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Oct 22, 2014 08:45 AM to
Oct 23, 2014 04:20 PM


Hear from excellent speakers representing major chemical companies and discover inspiring case studies at Sales & Marketing Effectiveness in Chemicals Forum 2014 at Frankfurt.

Key topics:
-Uncovering customer value, the "TILT", Customer segmentation
-Creating Superior customer value, Market driven R&D, Pricing
-Delivering value to the customer, Channel strategy & Organizational effectiveness
-Capturing Customer value, finding that competitive edge

Special Features

*Shaping the world: 10 out of Top 20 largest
European chemical companies presenting
*Hot Off The Harvard Press: TILT-Shifting Strategy from Products to Customers
*Consultants Bare Knuckle Round: What needs to change, why and how
*Swimming with sharks: The Fishbowl Dialogues an 360 degrees debate
*Panel Discussions and In-Depth Case Studies

More information about this event…

Market Research

The International Affairs Institute (IAI) and OCP Policy Center recently launched a new book: The Future of Natural Gas. Markets and Geopolitics.


The book is an in-depth analysis of some of the fastest moving gas markets, attempting to define the trends of a resource that will have a decisive role in shaping the global economy and modelling the geopolitical dynamics in the next decades.

Some of the top scholars in the energy sector have contributed to this volume such as Gonzalo Escribano, Director Energy and Climate Change Programme, Elcano Royal Institute, Madrid, Coby van der Linde, Director Clingendael International Energy Programme, The Hague and Houda Ben Jannet Allal, General Director Observatoire Méditerranéen de l’Energie (OME), Paris.

For only €32.50 you have your own copy of The Future of Natural Gas. Markets and Geopolitics. Click here to order now!


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