2nd Annual European Sales & Marketing Effectiveness in Chemicals Forum

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When

Oct 22, 2014 08:45 AM to
Oct 23, 2014 04:20 PM

Details

Hear from excellent speakers representing major chemical companies and discover inspiring case studies at Sales & Marketing Effectiveness in Chemicals Forum 2014 at Frankfurt.

Key topics:
-Uncovering customer value, the "TILT", Customer segmentation
-Creating Superior customer value, Market driven R&D, Pricing
-Delivering value to the customer, Channel strategy & Organizational effectiveness
-Capturing Customer value, finding that competitive edge

Special Features

*Shaping the world: 10 out of Top 20 largest
European chemical companies presenting
*Hot Off The Harvard Press: TILT-Shifting Strategy from Products to Customers
*Consultants Bare Knuckle Round: What needs to change, why and how
*Swimming with sharks: The Fishbowl Dialogues an 360 degrees debate
*Panel Discussions and In-Depth Case Studies

More information about this event…

Frankfurt
+421257272155
Alexander's Commentary

Change of face - change of phase

In the period of July 20 till August 3, 2015, Alexander will be out of the office and the site will not or only irreg

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